A buyer's digital footprint today has an impact on their ability to win an offer on a home. Love This Buyer recognized this trend and set out to provide all buyers a more level playing field.
We champion the right to privacy, while ensuring the maximum security of buyers’ personal information.
Transparency, Reliability, Security
We strive for strong and inclusive neighborhoods by promoting a simple, fair, and efficient homebuying process, while protecting property rights.
Inclusivity, Fairness, Unity
We value forward thinking and problem solving to inspire the creation of innovative technology solutions.
Technology, Adaptability, Leadership
In today’s internet driven world, a person’s online presence creates a “digital footprint" that can expose their personal information to the world. Increasingly, buyers’ digital footprints are screened by sellers to determine which offer to select and how to negotiate. Real estate professionals agree the terms of the contract should be the focus of evaluating and negotiating an offer, but nowadays information about a buyer found online also influences sellers’ decisions.
As a Realtor for over two decades, Love This Buyer founder, Deb Miller, was shocked by stories she would hear and experience firsthand about the powerful influence a buyer’s digital footprint has in the real estate transaction. A seller will often search the buyer online out of pure curiosity, but the information found can be used unfairly to judge the buyer, causing them to lose out on a home of their dreams. Recognizing this trend as violation of a buyer’s personal privacy and a hindrance to a fair contract negotiation process, Love This Buyer was founded. Today Love This Buyer leads the industry in educating the market on digital privacy in real estate contracts. With a passion for this cause, Love This Buyer focuses on a legislative level to advance protection and security for buyers and sellers. Understanding that the solution is rooted in technology advancements, Love This Buyer brings together thought leaders to advance the digital privacy protection to all.
Deb Miller is a seasoned change leader, entrepreneur and keynote speaker with more than three decades of experience from start-ups to Fortune 100 companies. After earning her MBA and enjoying a successful career in telecommunications and data networking, Deb followed her lifelong passion for real estate and returned to Colorado, where she became a licensed Realtor and partner in residential real estate construction and development companies. As a Realtor and broker/owner for decades, Miller identified a troubling market trend – that buyers’ digital footprints from years of social media and internet usage were harming the fairness of their contract negotiations and threatening their homebuying process. Utilizing her experience in technology, real estate, and strategic marketing along with her can-do attitude, Miller founded Love This Buyer to address the inequitable practices she saw occurring in the real estate industry and the need for digital identity protection in the home purchase process.
Interested in having Deb speak to your group on digital privacy?
