Every one of us has a digital footprint created by years of social media usage and internet reliance. Personal information can be found about someone’s job, family, beliefs, political views, personal life and more. A buyer’s name on areal estate contract leads their digital footprint to be factored into decisions, often unintentionally, about which contract offer a seller accepts or how to negotiate with a particular buyer, which can have negative outcomes for the buyer.
Most Realtors that we have spoken to agree that at some point they were aware that a seller has turned to the internet to help them select their next buyer. We have even heard from real estate leaders that Google is a seller’s best friend. Often times these curiosity searches revealed information about a buyer that was considered in the selection and negotiations of a particular buyer. These same agents asked us what can be done.
Decades of extensive online social media use and reliance on the internet have transformed business—real estate is no exception. That transformation has come at a cost to the privacy of our personal and private information. Love This Buyer explores and educates anyone who is buying or selling a home or assisting in that process understand the cost that a buyer’s digital footprint has on the purchase of their next home.
Interested in having founder Deb Miller speak to your group about Digital Privacy?
Love This Buyer believes that everyone has the right to identity protection in real estate contracts. One of our foundational pillars is leading legislation advocacy on protecting a buyer's digital privacy and creating a solution that sellers can trust to be secure and authentic.
As a Colorado Broker and resident, Deb Miller chose Colorado as the first state to begin these important advancements in protecting consumers on both sides of the real estate transaction. “Colorado has always been a pioneer of fair housing and protecting consumers. In 1959, it became the first state in the U.S. to pass anti-discrimination laws governing private property. It seems appropriate that Colorado would again lead the country on protecting consumers in our digital world”, states Deb Miller, Love This Buyer, Founder and CEO.
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Core to our mission is inspiring thought leaders to create digital solutions that provide seamless, private transactions and successful closings for individual home buyers and sellers. Advances in technology have made their way into the real estate transaction, positively impacting every step in the process. Love This Buyer believes that we have more to do to protect both buyers and sellers at the time of the offer presentation and negotiations. If you are a solution provider and are interested in thoughtful discussions about technology solutions to advance digital privacy and identity protection, reach out. We would love to hear from you.
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